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Blurred Lines

Are you blurring or clarifying things? Last Sunday was Mother’s Day. It’s always been a pretty clear celebration, right? The clue was in the name ‘Mother’s Day’ – a day to celebrate mothers. But, it appears it’s not so clear after all. This year Waitrose sold gender-neutral Mother’s Day cards. Apparently, the aim was to […]

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Shortcuts to Success

Are you giving shoppers the right mental shortcuts? How many of you speak more than one language? For those of you who speak more than one – a hat tip.  For those of you who speak multiple languages – an even bigger hat tip. However, when you think about it, we all speak a number […]


Walking the Tightrope

Are you performing a high or low wire act? How many of you have heard of Philippe Petit? You might not have heard of him, but you probably have heard of the thing that made him famous. On the night of Tuesday 6th August 1974, Petit and his crew managed to get a ride in […]

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Despite or Because

Are you succeeding despite or because of what you are doing?   Let’s start this week by talking about 2 people. First, Richard Branson.  He founded the Virgin group, which controls more than 400 companies.  His estimated net worth is $5.1 billion.  He has dyslexia. Second, James Dyson.  He founded the Dyson Company.  His estimated […]

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The Real Why

What are the real reasons that you do things? Why do you do what you do? Don’t worry.  We are not asking you to get on the psychiatrist’s couch and go back to the time you weren’t invited to a 4th birthday party. What we are asking is, what are the real reasons why you […]

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Innovate Don’t Complicate

Have you got the right growth model? In 1968 Dick Fosbury won the high jump Gold medal at the Mexico Olympics. In itself, that’s no big deal – someone has to win the Gold. What was a big deal, however, was how he won it. Before 1968 there were two common high jump methods.  One […]

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Too Much of a Good Thing

Are you reaching ‘peak’ activities? In 2017, 487 TV shows with original scripts were aired across US broadcast, cable and streaming platforms. This was up from 455 in 2016. Netflix, who have been leading the charge in this area, are estimated to be spending $8bn on new content in 2018. How does this sound? In […]

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Lost in Differentiation

Are you focused on what is most common? Read the following description; “Linda is 31 years old, single, outspoken and very bright.  She majored in philosophy.  As a student, she was deeply concerned with issues of discrimination and social justice, and also participated in anti-nuclear demonstrations”. Which is more probable? Linda is a bank teller […]

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The Power of WHEN

Are you thinking about when you do things? Imagine you’re a prisoner about to go in front of the parole board.  What factors do you think would influence whether parole was granted or not? It might be the severity of the original crime?  Or the amount of time already served?  It could be behaviour whilst in prison […]

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Winning in 2018

Are you going to focus on the important and simple stuff?   So, we are 12 days into 2018.  A New Year, but not a lot seems to be changing. The NHS is in a winter crisis.  Nothing is changing. The England cricket team lost heavily to Australia in the Sydney test match.  Nothing is […]