Channel Execution Archives - Insight Traction

08 Jan

Public Blog, Knowledge Bank Blog, Behaviour Change, Finding New Ideas, New Product Launches, Pricing & Promotions, Range & Portfolio, Shopper Communication, Channel Execution

Keeping the Earth in the Window

A new year brings new opportunities. But how do you remain focused on the most important things…?

03 Nov

Finding New Ideas, Knowledge Bank Blog, Behaviour Change, Channel Execution

Shopper Superpowers #1 Accessibility

Continuing our blog series on Shopper Superpowers. This one is all about ACCESSIBILITY…

15 Mar

Knowledge Bank Blog, Finding New Ideas, Shopper Communication, Channel Execution

Seeing What Shoppers See

What do you see in the picture above?
Don’t worry. It’s not a trick question…

29 Jun

Pricing & Promotions, Range & Portfolio, Channel Execution, Knowledge Bank Blog

Getting the Right Mix

6 February 2024
By naomi@insight-traction.com

On 15th May 2023 Colin Field served his last drink...

11 Oct

Knowledge Bank Blog, Finding New Ideas, New Product Launches, Channel Execution

Seeing What Isn’t There

10 February 2024
By naomi@insight-traction.com

Abraham Wald was born in Hungary. He got a PHD...

05 Jul

Channel Execution, Knowledge Bank Blog, Range & Portfolio, Shopper Communication

Being Simple and Intuitive

10 February 2024
By naomi@insight-traction.com

In the 1980’s US fast food chain A&W introduced a...

23 Jun

Knowledge Bank Blog, Pricing & Promotions, Shopper Communication, Channel Execution

Framing Value for Shoppers

10 February 2024
By naomi@insight-traction.com

Let’s start with a question… Are there more 4 letter words...

10 Jun

Knowledge Bank Blog, Pricing & Promotions, Channel Execution

Breaking the Value Rules

10 February 2024
By naomi@insight-traction.com

How many of you have heard of Gillis Lundgren? Lundgren worked...

06 May

Channel Execution, Knowledge Bank Blog, Category Strategy

Competing for Spend

10 February 2024
By naomi@insight-traction.com

A few years ago, psychologists Chip Heath and Josh Soll...

25 Nov

Knowledge Bank Blog, New Product Launches, Shopper Communication, Channel Execution

Making it EASIER

10 February 2024
By naomi@insight-traction.com

In February 1998 Jeff Bezos called a meeting. He had been...