To Shop Is To Filter
The second in our blog series on Shopper Shortcuts. If shoppers filter things out, how do you make sure your brand is filtered in?
14
Sep
Range & Portfolio
10
Apr
What’s Your Angle?
How can you help shoppers make a more differentiated choice? Say something IMPORTANT and DISTINCTIVE…
18
Mar
Acting NOW
We often do things that solve short term issues, but store up problems for the long term. How can you avoid that?
10
Feb
Changing the (Penetration) Game
Our industry is obsessed with penetration. But we think focusing on shoppers who already buy your brand is as (or even more) important.
02
Feb
Being EASIER to Buy
Shoppers often do what is EASIEST to do. So how can you make it EASIER for them to buy you?
08
Jan
Keeping the Earth in the Window
A new year brings new opportunities. But how do you remain focused on the most important things…?
01
Dec
Shopper Superpowers #5 Consistency
Continuing our blog series on Shopper Superpowers. This one is all about CONSISTENCY…
24
Nov
Shopper Superpowers #4 Clarity
Continuing our blog series on Shopper Superpowers. This one is all about CLARITY…
18
Nov
Shopper Superpowers #3 Simplicity
Continuing our blog series on Shopper Superpowers. This one is all about SIMPLICITY…
13
Oct
Leading, not being led
What can Noel Gallagher teach us about directing shopper behaviour?