Closing the Knowledge Gap
The third in our blog series on Shopper Shortcuts. How do you close the gap between what you know and what shoppers know?
02
Oct
Shopper Communication
14
Sep
To Shop Is To Filter
The second in our blog series on Shopper Shortcuts. If shoppers filter things out, how do you make sure your brand is filtered in?
02
Sep
The Power of Simple Shortcuts
There’s a big gap between what we see & think about our brands, and what shoppers see & think about our brands….
10
Apr
What’s Your Angle?
How can you help shoppers make a more differentiated choice? Say something IMPORTANT and DISTINCTIVE…
02
Mar
Occam’s Razor
We often want to be clever or to say more. But often, the simplest solutions & messages are the best ones.
10
Feb
Changing the (Penetration) Game
Our industry is obsessed with penetration. But we think focusing on shoppers who already buy your brand is as (or even more) important.
02
Feb
Being EASIER to Buy
Shoppers often do what is EASIEST to do. So how can you make it EASIER for them to buy you?
19
Jan
Be Different or Be Dead
To win, you need to be different. But how can you do things your competitors aren’t doing?
08
Jan
Keeping the Earth in the Window
A new year brings new opportunities. But how do you remain focused on the most important things…?
08
Dec
Insight Traction Lions 2025: The Winners
Find out who has bagged an Insight Traction Lions award this year…