Blog Bank
Our full blog catalogue.
Easy, 2min reads giving our take on key topics in the FMCG world.
Blog Categories: (Click to filter)
Changing the (Penetration) Game
Our industry is obsessed with penetration. But we think focusing on shoppers who already buy your brand is as (or even more) important.
Being EASIER to Buy
Shoppers often do what is EASIEST to do. So how can you make it EASIER for them to buy you?
Be Different or Be Dead
To win, you need to be different. But how can you do things your competitors aren’t doing?
Keeping the Earth in the Window
A new year brings new opportunities. But how do you remain focused on the most important things…?
Insight Traction Lions 2025: The Winners
Find out who has bagged an Insight Traction Lions award this year…
Shopper Superpowers #5 Consistency
Continuing our blog series on Shopper Superpowers. This one is all about CONSISTENCY…
Shopper Superpowers #4 Clarity
Continuing our blog series on Shopper Superpowers. This one is all about CLARITY…
Shopper Superpowers #3 Simplicity
Continuing our blog series on Shopper Superpowers. This one is all about SIMPLICITY…
Shopper Superpowers #2 Visibility
Continuing our blog series on Shopper Superpowers. This one is all about VISIBILITY…
Shopper Superpowers #1 Accessibility
Continuing our blog series on Shopper Superpowers. This one is all about ACCESSIBILITY…
Shopper Superpowers
The first in our blog series on Shopper Superpowers. What are they and why are they so important?
Leading, not being led
What can Noel Gallagher teach us about directing shopper behaviour?
If you’d like a pdf version of any of the blogs, please email hello@insight-traction.com
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