Blog Bank
Our full blog catalogue.
Easy, 2min reads giving our take on key topics in the FMCG world.
Blog Categories: (Click to filter)
The New Rules: Best Story Wins
The last blog in our series of the New Category Strategy Rules… All about the importance of story telling.
The New Rules: Growing The Category Pie
The next blog in our series of the New Category Strategy Rules… How can you grow the size of the category pie, not just the size of your slice?
Acting NOW
We often do things that solve short term issues, but store up problems for the long term. How can you avoid that?
Occam’s Razor
We often want to be clever or to say more. But often, the simplest solutions & messages are the best ones.
Changing the (Penetration) Game
Our industry is obsessed with penetration. But we think focusing on shoppers who already buy your brand is as (or even more) important.
Be Different or Be Dead
To win, you need to be different. But how can you do things your competitors aren’t doing?
Keeping the Earth in the Window
A new year brings new opportunities. But how do you remain focused on the most important things…?
Shopper Superpowers #4 Clarity
Continuing our blog series on Shopper Superpowers. This one is all about CLARITY…
Shopper Superpowers #3 Simplicity
Continuing our blog series on Shopper Superpowers. This one is all about SIMPLICITY…
Leading, not being led
What can Noel Gallagher teach us about directing shopper behaviour?
Breaking the Promotional Rules
To drive growth you need to be different. And to be different, you need to break the promotional rules.
Breaking the FMCG Rules
To drive growth you need to be different. And to be different, you need to break the rules.
If you’d like a pdf version of any of the blogs, please email hello@insight-traction.com
If you’d like to know more about…
What we do: Category Strategy, Shopper Communication & Selling Stories…Or…
You need help with The Insight Traction Knowledge Bank...
Please contact: hello@insight-traction.com