Blog Bank
Our full blog catalogue.
Easy, 2min reads giving our take on key topics in the FMCG world.
Blog Categories: (Click to filter)
To Shop Is To Filter
The second in our blog series on Shopper Shortcuts. If shoppers filter things out, how do you make sure your brand is filtered in?
What’s Your Angle?
How can you help shoppers make a more differentiated choice? Say something IMPORTANT and DISTINCTIVE…
Acting NOW
We often do things that solve short term issues, but store up problems for the long term. How can you avoid that?
Changing the (Penetration) Game
Our industry is obsessed with penetration. But we think focusing on shoppers who already buy your brand is as (or even more) important.
Being EASIER to Buy
Shoppers often do what is EASIEST to do. So how can you make it EASIER for them to buy you?
Keeping the Earth in the Window
A new year brings new opportunities. But how do you remain focused on the most important things…?
Shopper Superpowers #5 Consistency
Continuing our blog series on Shopper Superpowers. This one is all about CONSISTENCY…
Shopper Superpowers #4 Clarity
Continuing our blog series on Shopper Superpowers. This one is all about CLARITY…
Shopper Superpowers #3 Simplicity
Continuing our blog series on Shopper Superpowers. This one is all about SIMPLICITY…
Leading, not being led
What can Noel Gallagher teach us about directing shopper behaviour?
Breaking the Design Rules
To drive growth you need to be different. And to be different, you need to break the design rules.
Running the Right Race
What can the rivalry in the 1500m teach us about the FMCG industry?
If you’d like a pdf version of any of the blogs, please email hello@insight-traction.com
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