Blog Bank
Our full blog catalogue.
Easy, 2min reads giving our take on key topics in the FMCG world.
Blog Categories: (Click to filter)
Closing the Knowledge Gap
The third in our blog series on Shopper Shortcuts. How do you close the gap between what you know and what shoppers know?
To Shop Is To Filter
The second in our blog series on Shopper Shortcuts. If shoppers filter things out, how do you make sure your brand is filtered in?
The Power of Simple Shortcuts
There’s a big gap between what we see & think about our brands, and what shoppers see & think about our brands….
What’s Your Angle?
How can you help shoppers make a more differentiated choice? Say something IMPORTANT and DISTINCTIVE…
Occam’s Razor
We often want to be clever or to say more. But often, the simplest solutions & messages are the best ones.
Changing the (Penetration) Game
Our industry is obsessed with penetration. But we think focusing on shoppers who already buy your brand is as (or even more) important.
Being EASIER to Buy
Shoppers often do what is EASIEST to do. So how can you make it EASIER for them to buy you?
Be Different or Be Dead
To win, you need to be different. But how can you do things your competitors aren’t doing?
Keeping the Earth in the Window
A new year brings new opportunities. But how do you remain focused on the most important things…?
Insight Traction Lions 2025: The Winners
Find out who has bagged an Insight Traction Lions award this year…
Shopper Superpowers #5 Consistency
Continuing our blog series on Shopper Superpowers. This one is all about CONSISTENCY…
Shopper Superpowers #4 Clarity
Continuing our blog series on Shopper Superpowers. This one is all about CLARITY…
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