What it takes to get to great Selling Stories….
We’ve supported collaboration between a variety of companies and their retailers – from Own Label Suppliers to Start Ups; from Smaller Branded Companies to Multinationals. For any business, we think a strong Selling Story is based on some core principles:
It considers both the
manufacturer’s and retailer’s strategy.
It finds the common
ground between the
Presentations are to
the point. They tell a
simple, clear &
Work in progress plans
are shared to get input
and buy in.
They develop simple
solutions. Ones that
are easy to implement
Our Point of View
We’ve written an easy, 2-minute read that tell you a bit more about our thinking on Selling Stories….
Getting to Better Selling Stories
How to develop clear & compelling
stories that pay enough attention to
the “story” and don’t just focus on
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