The Power of Simple Shortcuts
There’s a big gap between what we see & think about our brands, and what shoppers see & think about our brands….
02
Sep
Shopper Communication
10
Apr
What’s Your Angle?
How can you help shoppers make a more differentiated choice? Say something IMPORTANT and DISTINCTIVE…
02
Mar
Occam’s Razor
We often want to be clever or to say more. But often, the simplest solutions & messages are the best ones.
10
Feb
Changing the (Penetration) Game
Our industry is obsessed with penetration. But we think focusing on shoppers who already buy your brand is as (or even more) important.
02
Feb
Being EASIER to Buy
Shoppers often do what is EASIEST to do. So how can you make it EASIER for them to buy you?
19
Jan
Be Different or Be Dead
To win, you need to be different. But how can you do things your competitors aren’t doing?
08
Jan
Keeping the Earth in the Window
A new year brings new opportunities. But how do you remain focused on the most important things…?
08
Dec
Insight Traction Lions 2025: The Winners
Find out who has bagged an Insight Traction Lions award this year…
01
Dec
Shopper Superpowers #5 Consistency
Continuing our blog series on Shopper Superpowers. This one is all about CONSISTENCY…
24
Nov
Shopper Superpowers #4 Clarity
Continuing our blog series on Shopper Superpowers. This one is all about CLARITY…