Why Understanding Occasions Is Key To Driving Growth
Time and again, thinking about occasion, helps to unlock growth. But why is it so fundamental?
07
Sep
The Grocer
11
Aug
How Competitive Is The Grocery Industry?
Industry commentators question whether the Grocery Industry is competitive enough. Are they right to do so?
20
Jul
The Importance of Listening to People, Not Just Data.
Being consumer-driven is more than just being data-driven…
17
Jun
How Can You Tell The Difference Between Good Data And Bad Data?
What can you do to make ensure you’re working with quality data that is well analysed?
26
May
Is Your Organisation Telling You The Truth?
In business, you will sometimes have bad news to tell. So how do you do it?
21
Apr
The Dangers of Data
Data that is well understood can be a game changer. But data that is misunderstood can be dangerous…
23
Mar
Why “real world” thinking is as important as market research
What thinking can you bring from the real world, to complement your market research?
25
Feb
How “Shopper Superpowers” can help you win in the FMCG Industry
To win in the FMCG Industry, we think you need 5 Shopper Superpowers.
26
Jan
Do we take the wonders of the Food Industry for granted?
When you think about it, the Food Industry is pretty impressive. So, why don’t we shout about it more?
08
Dec
Working out the WHAT, WHY and SO WHAT of insight.
Our view on how to make the most of insight…