What it takes to get to great Selling Stories….

We’ve supported collaboration between a variety of companies and their retailers – from Own Label Suppliers to Start Ups; from Smaller Branded Companies to Multinationals. For any business, we think a strong Selling Story is based on some core principles:

It considers both the
manufacturer’s and retailer’s strategy.
It finds the common
ground between the

Conversations are
longer term. Strategic
discussions about the
path to growth and
the shorter term steps
to get there.

Presentations are to
the point. They tell a
simple, clear &
compelling story.

They start
collaborating early.
Work in progress plans
are shared to get input
and buy in.

They develop simple
solutions. Ones that
are easy to implement
at scale

Our Point of View

We’ve written an easy, 2-minute read that tell you a bit more about our thinking on Selling Stories….

Getting to Better Selling Stories

How to develop clear & compelling
stories that pay enough attention to
the “story” and don’t just focus on
the “selling”.

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If you’d like to know more about…
What we do: Category Strategy, Shopper Communication & Selling Stories…Or…
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