What makes great a Shopper Marketing Strategy…
There are two ways we think about Shopper Marketing Strategy. Firstly, developing effective Shopper Marketing
Activities. And secondly, maximising the impact of your core Shopper Assets.
Developing Effective Shopper Marketing Activities
We’ve helped a number of companies to develop a shopper marketing strategy and supporting activity plans. The best shopper marketing activities are strategic, not tactical. These activities follow a few key principles:
They are repeatable.
They are based
around a common
theme (with tailored
executions each time). B follows A. C
follows B.
Maximising the Impact of Shopper Assets
Shopper assets are the key things the shopper sees in store – pack, shelf ready packaging, POS visuals & messages. We’ve helped a lot of companies build a consistent approach to developing assets that have maximum impact with shoppers. This approach is based on a few key principles:
It identifies the most
important things for
the shopper. And
prioritises these things
in the asset’s design.
To find out more about the other main areas we work in, please click on the relevant button below:
If you’d like to know more about…
What we do: Category Strategy, Shopper Communication & Selling Stories…Or…
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